Gaya APA

Kim, W, C., Mauborgne, R. (2006). Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant . BOSTON: HARVARD BUSINESS SCHOOL PRESS.

Gaya MLA

Kim, W., Chan., Mauborgne, Renée. "Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant". BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2006. Text.